Cannes Lions

BSB CLOTHING

TSINIVIDEO, Athens / BSB / 2008

Film

Overview

Entries

Credits

Overview

Description

This is a surreal adventure which reinterprets the Greek myth of Diane. In a free representation of the slogan 'point of you', it is implied that we can use our imagination to reinvent our world. The objective is to create a magic and graceful profile for the company, also emphasizing the aspects of freedom and dynamism. The target audience is women between the ages of 14 and 40.

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