Cannes Lions
LEO BURNETT DEL PERU, Lima / SAGA FALABELLA / 2006
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A bunch of women in different situations that scare them. Fear intimidates them and makes them move back. Suddenly, one of them decided to face up her fright and use the steps she went back to take the run up she needed. Since then, we can see how all the previous situations get solved, all the women change their attitudes and dare to defeat their fears.SUPER: DARE. CHANGE.SAGA FALABELLA.
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