Falabella Department Stores' TVCM shows a parallel between a rocket launch and the stories of six real women preparing themselves to accomplish something important in their lives. They reach the climax in their lives when the countdown hits zero.

"Go. Do. Own. Feel. Dare. Pursue. Change."

Note: the scene depicting a woman cooking is ground-breaking because she is making hot cebiche. For 100 years cebiche has been served cold.