Cannes Lions

WOMEN'S RIGHTS AND GENDER AWARENESS

DDB SINGAPORE / UNIFEM / 2010

Awards:

1 Shortlisted Cannes Lions

Overview

Entries

Credits

Overview

Outcome

In 8 weeks, the interactive video was forwarded over 57,000 times and we raised over USD30,000. 48.2% clicked through to the UNIFEM site via their mobile phones and unique visits increased by 34.6%.

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