Cannes Lions

DRUG AWARENESS

MOTHER, London / COI / 2009

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One of the ways that cocaine is smuggled into the UK is inside the stomachs of dogs, which are then cut open and left for dead. Pablo the Coke Mule Dog is one of these unfortunate mutts and is now on a quest to find out the truth about cocaine. He interviews everything and everyone from the headache pills it’s cut with to a dealer and a bloody nostril.

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