Target Market: Female 18 - 35Objectives: to drive customers to the website to find out further information about products featured in the print ads and to register their details for ongoing promotions.Synopsis: the site explores the basic theme of fitness. It expands upon this theme by engaging the user in interactive environment that uses flexibility, motion, growth and form to create an engaging interface to explore the content within.The site also explores the not so serious side of fitness, and challenges the notion of exercise being a planned activity by randomly interrupting the user's screen with a whimsical animation and caption. The animations take on a life of their own, and aren't confined to a set path which results in the user reacting accordingly.Downloadable elements such as the Desktop Diva and Screensavers extend the site beyond the browser and onto the user's desktop and help reinforce the sites theme and its objectives.