The sound for this spot was as important as the picture.

My goal was to create a soundtrack where the sound design and musical elements flowed as one.

The soundtrack needed to have peaks and troughs; disappearing then returning to build to a climax. I did not want the compressed wall of sound throughout, typical of many boxing commercials.

The opening sounds had to grab the viewer’s attention. After the knockout punch, the mood becomes ethereal.

I worked with Balbina to manipulate the musical elements - instruments and vocals - placing them within my sound design, creating a fluid soundtrack.

The referee’s count is the pivotal point of the spot. I mixed the count with Balbina’s haunting vocal, offsetting each sound by fractions, adding more power to each frame.

The soundtrack moves from diegetic to dreamlike creating the space for the calms and the storms that express the heroine’s story.