Cannes Lions

LATERAL THIGH TRAINER

HAKUHODO i STUDIO, Tokyo / OAK LAWN MARKETING / 2005

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These series of interactive banners are designed to promote Japanese popular TV shopping programme "Shop Japan" and its new product, "Lateral Thigh Trainer".

"Lateral Thigh Trainer" is a diet exercise machine that features a simple bi-directional skating motion that moves up and down as well as in and out. To emphasise the easiness and simplicity of this product, we created a simple looping movie of the exerciser.

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