Wonderbra wanted to break through lingerie’s classic communication codes.

For the first time, the ad shows the effect provoked by the product on people and not the model wearing it. We called it the “WOW effect”.The brand wanted to take this WOW effect online and asked Publicis Net to customise this idea to give it a more interactive and playful twist.We decided to give the visitor an insight -- a first person view--into being the WOW effect.We also produced, helped by Partizan, short webmovies, to test the WOW effect in the streets of London using real life situations.