Cannes Lions
PUBLICIS COMMUNICATIONS, Mumbai / KANSAI NEROLAC / 2010
Overview
Entries
Credits
Description
Nerolac wanted to inform their distributors about the launch of their Natural Wood Finish Paints.
Execution
To announce this, they created an introductory pack in, well, a block of wood.Of course, since the environment is a priority, these blocks were fabricated out of fibre.
Outcome
The packaging resulted in a 20% increase in enquiries for the product,
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