Through a partnership between the São Paulo State Sewage Company (SABESP) and the non-profit SOS Mata Atlântica, we celebrate the World Water Day.It is a great example of PR once we got to attractive a lot of people (15,000) and had a repercussion in several media as the most TV station in Brazil and mainly we got to make a strong impact on the population about the value of water.

We show the population something that has ended being forgotten: the value of water. Thus was born the giant ice diamond, which was exhibited for 3 days at the Butantã Subway Station, in the city of São Paulo.

News on more than 15 Brazilian media: 4 large television networks, the 5 largest internet portals of the country as well as radios, newspaper.

It is estimated that more than 150,000 people saw the diamond live at the metro station.