Cannes Lions
NOVA S/B , Brasilia / SABESP / 2010
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We see Cesar Cielo (50 meters and 100 meters world record holder) in a pool. As he swims, he is blocked by dirt ans rubbish all over him. The water is full of dirt, polluted and innapropriate to Cielo and his training, afterall the pool is all messed with old tires, rusty cans, paper bags and plastic bottles. At the end of the pool, Cielo emerges, relieved. He noticed that it was all a nightmare.
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