This film seeks to showcase what’s commonly known as the ‘farm to fork’ process in the food industry. We chose to feature the human chain behind the KFC story, following all the dedicated people, not just those at the till taking the money, working together to make KFC ‘so good’.

We begin in the English countryside at day break. A pickup lorry is already on the move as it drives through the narrow roads. We then cut to an experienced farmer leaving his house and checking the quality of the chicken feed before cutting to the handover. The lorry driver locks up and hits the road. He passes a local driver and they exchange pleasantries. We then follow the local driver through the country and into the city, see him carefully hand over a white crate, it’s contents of which is lovingly hand prepared in a kitchen and then served to a hungry family who share a genuine loving moment together.

Local, fresh, prepared with care.