Thais are embraced festivities from various cultural contexts; be it

Chinese New Year to Halloween. However, we still infuse each with our unique touch. This includes the way Thais’ celebrate Christmas.

Therefore, this year, Central Department Store launched the Year End Sale by encouraging the customers to fill their hearts with the joy of celebrating Christmas in Thai style with the greatest gifts from Central Department Store.

While turkey and homie gravy are the common menu for dinner on Christmas, roasted chicken with papaya salad is eaten by Thai people instead. There are no pine trees in Thailand; therefore, we can decorate any trees we want. Even Though it’s quite different in some parts, it still has its beauty in Thai Style. Thus, in the end, the film encourages people to celebrate up to their satisfactions but never forget to give the best gift to a special one.

After launching,

Total impression = 15,051,028

In-store traffic = +79.2%

E-commerce traffic = +126.5%

Sales increase = +17.2%

At the end, customers' perception will realized that if Thais want to find the greatest gifts that understanding Thais the most, it must be Central Department Store, the No.1 gift curator for Thais.