The Brief was to produce a promotional vehicle for Yahoo!’s England World Cup Ticket Giveaway and raise awareness of Yahoo! as an official sponsor the 2006 FIFA World Cup.Since the tickets were given away in pairs any winner would have to decide who to take. A viral film dramatises the dilemma and illustrates a ticket's value by virtue of the lengths fans will go to get one. 3 friends are hit with golf balls until only one is left standing: the winner. Viewers were then invited to enter and to forward the viral on to a friend.