Cannes Lions

Picturing Obesity: A Few American Lives

CDM NEW YORK, New York / NOVO NORDISK / 2017

Presentation Image
Supporting Images
Demo Film
Supporting Images
Supporting Images
Supporting Images
Supporting Images
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

This book describes obesity as a health issue throughout the United States by referencing the stories of patients and their HCPs living in 3 distinct regions. Biloxi, Mississippi is in the American South, the region where obesity is most prevalent, and where language is often quite expressive. Here, being “big boned” is a frequently offered, tongue-in-cheek excuse for appearing to have obesity. Sacramento, California is on the West Coast, and Chatham, New Jersey is on the East Coast.

Similar Campaigns

6 items

Don't Take Me

OGILVY, Sao paulo

Don't Take Me

2023, NOVO NORDISK

(opens in a new tab)