The film is a mockumentary on Madhav - a musician who has dedicated his life to the mastery of an unorthodox instrument, the bell. The narrative follows Madhav's struggle in being taken seriously as a musician, both by society and fellow musicians. He, however, remains undeterred in his passion for the ding dong.

The film, released on World Music Day, concludes with the message that in the pursuit of music it's your passion that matters.