A World of Happiness in Every Chew:

Quite honestly, the act of giving flea and tick protection has never been the pinnacle of happiness for dog and owner.

At least, not until NexGard. The tasty, powerful flea and tick control that turns an arduous chore into a pleasure-filled chew.

Watch as the fantasy of irresistible flea and tick protection comes to life

in these colorful online videos.

Knowing that nothing makes dogs happier than a good chew. We dropped thousands of every chew imaginable from the sky. Surrounded by red balls, blue bones, yellow and green squeaky toys, our eight dogs joyfully find their happy place.

Making Flea & Tick Protection More Pleasurable:

Protecting dogs against fleas and ticks should be a happy experience. With upbeat digital videos, NexGard transformed the flea and tick control ritual into a celebration of easy flea and tick protection that dogs and owners love.

How to Demonstrate the Joyful NexGard experience? Create a New World:

“A World of Happiness” turned the category upside down by demonstrating the “pleasure of the application” for this tasty chew. In a sea of color and memorable music, the videos featured adorable pooches gleefully twirling, playing and prancing in scene after scene.

Dogs Loved All Those Chews. People Loved Seeing the Dogs:

From there, our videos incorporated:

• A wide range of different types of dogs, including puppies

• The vet’s #1 choice

The net-net? Seeing dogs in a world of happiness helped increase NexGard’s visibility, engagement and preference with our audience.

Happiness Lifted Spirits, Built Awareness and Increased Brand Preference:

Soon after the launch of the campaign, we heard from consumers leading us to believe that we had tapped into a successful approach. Viewers enthusiastically responded with statements like:

“It’s the happiest commercial I’ve ever seen.”

“I love seeing all the dogs with all those chews.”

So popular, a spoof of one of the videos was created by, and aired on, “The Ellen DeGeneres Show.”

Not surprisingly, we built on momentum resulting in continued increases in demand, share and sales. And in turn, maintained the category lead position.

The Vet’s #1 Choice the Second Year in a Row:

All in all, we had communicated a new benchmark for success. Happy dogs and owners received the thumbs-up from vets for flea and tick protection yet again. NexGard For Dogs had solidified its brand as the vet’s #1 choice.