To demonstrate the speed with which you can get your order with Dunkin' Donut's new On-the-Go app, we introduced the World’s Fastest Dunkin’ Run, partnering with Ellen Brennan, the world’s fastest female wing-suit athlete. In the ad, Ellen uses the app to order from atop a mountain, then flies down and grabs the bag while flying 120mph.

We partnered with Ellen Brennan, the world’s fastest female wingsuit athlete, who jumped from 8,300 feet, flew at 120mph, swooped down and grabbed her order at a cliff-side Dunkin’ store, 5,000 feet above sea level.

Working with the world’s top extreme sports stunt coordinators and cinematographers, we produced online and broadcast content. Then for an even more immersive experience, we created a 360 virtual reality video; letting people imagine themselves as wingsuit athletes flying alongside Ellen during an exhilarating practice flight.

The campaign chalked up over 13 million views just in the first two weeks, driving more to the campaign content and realizing a 44% increase in new app users, making the new On-the-Go app the most talked about and successful operational change for Dunkin’ Donuts since the drive-thru.