The intention was to create a banner that responded to your fingers on the keyboard and dramatized the agony faced by an autistic child.

We integrated search bars on various websites with onsite banners to provide a virtual demonstration of how the slightest sound is deafening to a child with Autism.

To communicate this message, we created a World’s first banner that was activated by users' interactions with the keyboard.

We developed a source code that enabled us to track letters as they were being typed into the search bar. This triggered an adverse reaction from the girl in the banner, demonstrating how even the slightest sounds can affect those with autism.

We leveraged websites that used the ‘search bar’ extensively. One such a website was Singapore's No.1 car site - sgcarmart.com. Bespoke coding involving the participating site’s tech teams was needed to pull this off.

Every time a user typed into the search bar, the girl in the banner reacted in pain. This drew your attention to a key symptom of autism.

This unprecedented use of the search bar to affect an onsite banner caught the attention of the media and directed further attention to the cause of autism.