Currently the best performing spot is still the Anthem :60, the spot we originally launched with (along with the :120 version). Because of this success, eight different executions were created subsequently from the footage we obtained from the shoot to try to beat the new control. The MER on this creative to date is .73. With the length of time sponsors keep their sponsorships, the ratio is well over 1:1 meaning the current ChildFund media is self sustaining.