This radio-ad was part of a promotional activity. It directs listeners to a microsite which contains a sweepstake competition.

The link to the microsite is:

http://www.takethetrailquickpastthesweatypensionersonthelongforestroad.com/turnrightontothebumpylittletrackthroughthewoods/pastthefirstpasturewiththelamespottedcowsandhikersinhip-hopshoes/overtherockyrubbletothesunbathingmountaingoats/alongthenarrowmountainridgeandshoutboototheyeti/downacrosstheglacierfieldandbackuptothesteepmountainpass/righttowardstonysinnwithsupersizeschnitzeldumplingsandbeer/morerange/muchmorefun/emountainbikesfromcubebikes/

The sweepstake microsite generated more than 5,000 page impressions in spite of a really long, long, long URL. During the second week of the sweepstake and the first week after, the page impressions of Cube Bikes (www.cube.eu) increased by 12 resp. 23 percent. And there was a lively exchange in relevant mountain bike forums about the action, and of course about the new e-bikes from Cube Bikes.