Create awareness of 'Saldarriaga Concha' Foundation, which fights for the social inclusion of older adults and people with disabilities in Colombia. Build on their key differential: this foundation does not do fund raising of any kind. Under the slogan: 'We just want your attention' we created the digital campaign 'valuable Stories'. We partnered with 'Mercado Libre',the leader auctions site in Latin america,and we had a group of seniors and people with disabilities publish hundreds of products for sale. But they did't asked for money,they just asked to be heard. The exchange meetings between seller and buyer were filmed and went viral on social media and through traditional media.