Cannes Lions
CUMMINS & PARTNERS , Melbourne / FIAT GROUP / 2016
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The Renegade is unlike anything Jeep has ever produced. Its bold, adventurous design is for those who blaze their own trail. So we created an audio test: a filter to find true Renegades. A question was posed to listeners: do you hear an everyday sound, or something far more inspired? Wouldn't you rather Renegade?
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