Cannes Lions

Wouldn't you Rather Renegade?

CUMMINS & PARTNERS , Melbourne / FIAT GROUP / 2016

Awards:

1 Shortlisted Cannes Lions
MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Description

The Renegade is unlike anything Jeep has ever produced. Its bold, adventurous design is for those who blaze their own trail. So we created an audio test: a filter to find true Renegades. A question was posed to listeners: do you hear an everyday sound, or something far more inspired? Wouldn't you rather Renegade?

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