The present game is intended for cinema. There are no restrictions by the cinema or any regulations body.

Brand Skittles - challenging, cheerful, but not in format. We understand that this brand isn’t active enough across traditional channels of communications. Therefore interactive entertainment in the form of a game at cinemas is very much appropriate for our target audience. Especially as it concerns an audience aged 14-25 years old. Such projects help to emotionally involve audience.

-1.5 months in Moscow and St. Petersburg, in 10 cinemas-150,000 people participated.