We chose to encourage people to live the writing experience with a twist, rewarding their efforts with a good, refreshing pint of the finest origin.

The Tapwriter is the first of its kind: a draught machine activated by a typewriter. The beer tap is pulled by pressing the keyboard and reaching a certain number of words in order to fill a pint with Staropramen.

One by one, the blank pages were filled with stories and poems as people shared theirs in the hundreds. All the writings were gathered as Staropramen decided to give the honors to their authors: they become beer literature printed on beer coasters and introduced with each beer ordered henceforth.

On top of that, thanks to the Tapwriter, the number of daily people who visited the Staropramen lounge increased, as well as the time they spent at our pavillion.

While some drink to write, Staro proved that doing it the other way around is more productive and fun.