Korea Tourism Organization holds global campaign annually with few selected people and invites them to Korea. Due to this execution process, only few winners could enjoy the privilege of building a relationship with Korea and others who were not chosen could not become a center of the campaign. However this year, our goal was to create a new tourist attraction which could allow as many as possible participants to become part of a campaign which can eventually lead to their visit to Korea.

People who wish to visit Korea can participate just by submitting their name in campaign web site. Virtual Blocks with their names were created and they were simulated into a virtual road.

We made an actual road length of 155m and width of 4m composed of over 600 color blocks engraved with submitted names of 23,928 people around the world and named it ‘Sang Sang Gil’ meaning ‘Imagination road’ in Korean.

We enabled visitors to search the location of their block through mobile site and prepared giveaways for them.

Participants visited Korea to see their name which impacted increase in the number of foreign visitors by 25% compared with before and after the opening of 'Sang Sang Gil'.

People who wish to visit Korea can participate just by submitting their name in campaign web site. Virtual Blocks with their names were created and they were simulated into a virtual road.

We made an actual road length of 155m and width of 4m composed of over 600 color blocks engraved with submitted names of 23,928 people around the world and named it ‘Sang Sang Gil’ meaning ‘Imagination road’ in Korean.

We enabled visitors to search the location of their block through mobile site and prepared giveaways for them.

Participants visited Korea to see their name which impacted increase in the number of foreign visitors by 25% compared with before and after the opening of 'Sang Sang Gil'.