If you can’t visit Korea, Korea visits you!

Korea Tourism Organization decided to help them reunite by flying Samuel from Seoul to LA! And we made the viral video about the story of Conan and Samuel.

We first contacted his crew 'Team CoCo' saying that we wanted to fly Samuel "the octopus he bought while he was in Korea but left in local aquarium due to customs problem" to Los Angeles so she could spend her remaining days in his studio. We decided to co create this as an episode of his show by actually flying the octopus threw an airplane. By doing this, we wanted to spread the message in his show that Korea thanks to those who visited in the past. After the show was aired, this episode was immediately introduced in various media and lot of SOVs about the campaign was generated in online.

- Video Views : Over 5.4M views

- Media Exposure : more than 118 articles mentioned about the story of Conan and Samuel

- New postings in SNS related to ‘Korea Tourism : 20% increased (186,169 postings in 5 weeks)

- Social Buzz (Comments, Likes & Shares) : 3,765,009 +a

- The story was aired on TBS CONAN (media value : Priceless)

- Conan O’Brien Endorsement