Cannes Lions
MJZ, Los Angeles / BUFFALO WILD WINGS / 2013
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Thanks to Buffalo Wild Wings and the NCAA tournament, March is clearly the most awesome month of the year. The madness. The passion. The great nights at Buffalo Wild Wings. Why not extend March to be twice as long. In each spot, a Buffalo Wild Wings customer is asked what month he would do away with in order to make the March part of March Madness last longer.
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