WWE Mixed Match Challenge included 12 teams, made up of both male and female Superstars, competing for a $100,000 prize to be awarded to the charity of their choice. Each week’s episode, streamed live on Facebook Watch, included two teams battling to see which would advance in the bracket-style tournament.

For the first time in WWE’s history, a video series was produced to be mobile-first, via the Facebook Watch tab on Facebook’s app, rather than traditional television or WWE’s very successful over-the-top network (WWE Network).

Through past research and learnings, Facebook had proven to be the premiere social platform for WWE fans, with 480 million total Facebook followers, as well as 38.6 million followers on WWE’s main Facebook page, at the close of 2017. Heading into an early 2018 launch for this program, it was clear that Facebook would be the ideal destination to consume this unique in-ring content.

WWE produced multiple short videos for Facebook each week highlighting all 12 mixed tag teams, all the while building storylines and characterization. This also included Facebook Live video content featuring paired-up talent directly engaging with the audience. All pairs revealed their chosen charities in a series of videos prior to the tournament’s kickoff, driving home the empathetic nature of why they were fighting for the $100,000 prize.

There was also a major interactive voting component with the Second Chance Vote, where fans determined which eliminated team would return to compete in Week 11 of the tournament. To vote, WWE fans went to the show’s Facebook page and used the hashtag of the eliminated team that they wanted to see return.

Additionally, WWE’s top talent participated directly in the live comments section alongside WWE fans during the live digital broadcast, remarking on the action and providing colorful smack talk.

The duo of The Miz & Asuka won the tournament and presented the $100,000 grand prize to their charity of choice, Rescue Dogs Rock, a non-profit foster-based animal rescue organization. There was huge positive sentiment resulting from the mixed pairings as well as the charitable nature of this competition.

From a viewing metric perspective, the 12-week series was an overwhelming success for both WWE and Facebook Watch. The debut episode, which premiered Jan. 16, 2018, received a total of 546,000 live views and 2.3 million minutes watched, and the finale, which premiered April 3, 2018, received a total of 1.3 million live views, 1.5 million minutes watched and 162,000 engagements. The entire series generated a grand total of 35.5 million views (and counting) as individual video-on-demand episodic elements.

Finally, the Second Chance Vote amassed a total of 79,265 fan votes in the span of just one week.