Create a gift / direct mail to commemorate and celebrate the WWF’s 50 years of environmental conservation.

The idea: A living calendar. A piece of design that reflects our cause and that aims at changing the perception of what people can do to help the planet.By just moving a finger for 3 seconds, we give water to a plant. If we repeat this small act everyday it becomes an act that supports our cause and will change the perception of what can we do to help the planet.About the design itself, we did several prototypes and when we had the final approach of the calendar we began to create the package and graphically design it. Everything that was made, was inspired by the product, and all the materials in the project are eco-friendly (Materials, ink, etc.)

In this case, the business is to save the planet. Step by step. So, every person who uses the other side of a paper sheet instead of wasting a new one is helping.