2010 the year of the Tiger and Global Summit on Tiger Preservation’ hosted by the Russian government in St. Petersburg with the full support of WWF Russia.

Russian celebrities were asked to speak up on behalf of the Tigers. This was the start of the 'Roar for the Tiger' campaign. These people didn't speak they roar as tigers do, what they were saying is subtitled.

During the Summit people could record their own roar or visit wwf.panda.org to record and upload a roar on line adding their support to the campaign. Well over 250 000 people have participated so far.

Everyone can now speak up on behalf of the Tigers. By adding thier personal 'Roar for the Tiger' . The idea was fully supported by WWF - they put videos on their site to support the campaign. During the Summit a unique opportunity was given - to everyone to join in and record thier roar live. Then on wwf.panda.org a gallery was opened with roarings from all over the world - people recorded their own videos, audio online and upload thier roaring clips to show thier support.over. 250 000 people so far have joined the cause.