Cannes Lions

WWF CHINA

ERIC CAI DESIGN STUDIO, Beijing / WORLD WILDLIFE FUND (WWF) / 2010

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Overview

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Credits

Overview

Description

WWF CPO (China Program Office) has about 80 staff working on over 40 projects, from restoring the Yangtze river wetlands to environmental education and panda conservation. In addition to our Beijing office, we now also have six field offices in Changsha, Hunan province; Wuhan, Hubei province; Kunming, Yunnan province; Xi'an, Shaanxi province; Chengdu, Sichuan province; and Lhasa, Tibet.WWF CPO's principal aim is to offer solutions that will simultaneously reduce China's global impact and improve livelihoods here.

Execution

This is an interesting process. We were watching the National Geographic Channel and eating popsicles, when the glaciers gradually melted, we realised this was a very critical connections, if we can put Popsicle stick to the performance of these threatened animals, it will correct the performance of this grave crisis.

Outcome

This is a simple and clear solution, when the glaciers began to melt, their survival was threatened. The popsicle, this is one of the most direct means of communication. It is very easy to understand and appeals to people on all levels.

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