Cannes Lions
ERIC CAI DESIGN STUDIO, Beijing / WORLD WILDLIFE FUND (WWF) / 2010
Overview
Entries
Credits
Description
WWF CPO (China Program Office) has about 80 staff working on over 40 projects, from restoring the Yangtze river wetlands to environmental education and panda conservation. In addition to our Beijing office, we now also have six field offices in Changsha, Hunan province; Wuhan, Hubei province; Kunming, Yunnan province; Xi'an, Shaanxi province; Chengdu, Sichuan province; and Lhasa, Tibet.WWF CPO's principal aim is to offer solutions that will simultaneously reduce China's global impact and improve livelihoods here.
Execution
This is an interesting process. We were watching the National Geographic Channel and eating popsicles, when the glaciers gradually melted, we realised this was a very critical connections, if we can put Popsicle stick to the performance of these threatened animals, it will correct the performance of this grave crisis.
Outcome
This is a simple and clear solution, when the glaciers began to melt, their survival was threatened. The popsicle, this is one of the most direct means of communication. It is very easy to understand and appeals to people on all levels.
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