Cannes Lions

SAVE ENERGY MESSAGE

OGILVY BEIJING, Beijing / WORLD WILDLIFE FUND (WWF) / 2007

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As part of their "20 tips to saving energy" programme, this online execution illustrated a simple energy-saving tip: turn off the light before you leave a room. Viewers couldn’t leave the current page where the banner appeared before they interactively shut off the light switch. They then could learn more at WWF's 20to20.org website.

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