The business of environmental philanthropy has become extremely competitive. It’s more difficult than ever to raise funds by launching a traditional campaign print, poster or TV. It was time to find a new way. Instead of blaming people for wearing fur, we will encourage them. We created Wonder World Fur, a clothes and accessories brand using the fur of imaginary animals. And the benefits are entirely donated to WWF. Through social media, films, prints and webside, consumers can discover this new species of fur 100% natural and nature-respectful. This is how we made not wearing fur, fashionable.

A FAIRE

Thanks to this totally integrated communication plan, the brand Wonder World Fur, enjoyed global success. The french e-bootik attracted clients from more than 15 different countries. As for the revenues? Half of the money was immediately invested in the protection of endangered species … And the other half ... in the Wonder World Fur collection 2014, which will give rise to new imaginary animals. This is how we made not wearing fur, fashionable.