To change the perception of animal extinction being something distant and disconnected with our lives. To make the threat of it immediate and its implications, close to home.

Animal-shaped erasers with an extinction fact printed on the carrying pouch were distributed in schools and playgrounds.

While it is difficult to quantify the impact of the erasers, this much can be said with a fair degree of certainty. The favourable reactions could be seen in the increased number of hits on the WWF website.