Cannes Lions
SAATCHI & SAATCHI, Auckland / TELECOM NEW ZEALAND / 2006
Overview
Entries
Credits
Outcome
705 different blogs mentioned Ferrit in discussions, even though only 30 of them were created by us.Within 8 weeks 1 in 14 people in New Zealand had interacted with the sites.The site crashed repeatedly during the campaign as a result of high traffic.
We effectively launched New Zealand’s biggest online shopping portal without making one TV, Billboard, Print or Radio ad.
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