The Rubbish Film Festival was unique in the history of the internet. It was the first ever online mobile film festival and over 900 competitors were attracted to the ease and accessibility of entering. They simply had to shoot their own 20 second movies using 027 mobile phones and then upload the films to www.rubbishfilmfest.co.nz, where the public could view and vote for the films, just for fun. A panel of industry experts then judged the category prize winners and best overall entry.

Users were required to shoot their own 20 second films using 027 mobile phones and then upload the films to www.rubbishfilmfest.co.nz. This is where the public could view and votes for their favourite films. A panel of industry experts then judged the category prize winners and best overall entry.

The result was a massive success, with over 1 million site visits and nearly 1,000 films submitted during the month-long promotion. This equates to 1 film for every 25 video-capable handsets in New Zealand.