Cannes Lions

WWW.YEBHI.COM

LINEN LINTAS, Gurgaon / BIGSHOEBAZAAR INDIA / 2014

MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Description

In India, howling dogs are a menace. In the night, when the silence prevails, a howling dog, or a group of them can really play havoc with the sleep. The radio spot uses this unique problem and turns it into a creative execution to communicate the message for the brand.

All those irritating sounds that did not let people sleep or forcibly kept them awake are now liked., because keeping awake in the night now comes with fabulous benefits in terms of yebhi midnight sale offers.

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