Cannes Lions
McCANN ERICKSON BRASIL, Sao Paulo / MICROSOFT / 2007
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The idea was to launch the Xbox 360 in a viral strategy. A gamer and fan of the brand spread the word throughout Internet communities that he had the first 10 Xbox 360 in Brazil and would give them to anyone participating in an online contest. The people that deciphered the enigmas would win an Xbox.
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