Cannes Lions
AKQA, San Francisco / XBOX / 2006
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In this mobile phone ad, Joanna acts as your personal bounty hunter and will phone you when the job is done.If you are a hardcore gamer then this campaign is killer.Combining web video, email, online advertising and mobile phone components you will live, or die, in the Perfect Dark Zero experience (Xbox 360 title). The experience for the killer and the killed are a seamless experience that is not complex.
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