Cannes Lions
AKQA, London / XBOX / 2008
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Description
'Master Your Environment’Launching three new Japanese games for the Xbox 360, ‘Slip’ is a stunning short film inspired by the theme of ‘Master Your Environment’.
Using the latest in-camera film technology, ‘Slip’ portrays a freerun beyond the traditional bounds of the possible. Filmed with four HD cameras and capturing 1,000 frames per second, this is the first time cameras have been attached to a free runner in motion.
Seeded through the Xbox community and video sites, ‘Slip’ was key in helping the new games go far beyond their projected sales targets.Over 110,000 people viewed the film on YouTube and Contraband, with nearly a third visiting the site.
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