In print media, the mechanics of the Jumping Jack is implemented through the use of a flip-book and multiple advertisements on consecutive pages. Interactive and playful elements extend the contact potential to online media. Finally, 46-feet-tall animated Jumping Jacks ensure maximum attention for outdoor advertising and enhance the public relations campaign.

The interactive Jumping Jack amplifies involvement with the brand. As “Talk-of-the-Town”, it extends contact time and boosts the campaign’s performance.Therefore the receptiveness for visualising the functionality of xDrive is increased and the complex technology can be experienced easily.Without introducing a new product, sales increased by 300%.