Cannes Lions

XENON BULBS

McCANN WORLDGROUP PHILIPPINES, Taguig City / XENON BULBS PHILIPPINES / 2008

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One fine bright day, we follow a guy jogging in the streets. However, as he jogs, we see elements we don’t usually see in the morning. Streetlamps are lit, moths all over them, hookers are out. Turns out, behind him is a car with its Xenon headlights on and that’s why he thought night was day.

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