We send out real little tree air fresheners. In the form of little real white spruce trees, which, actually, refresh the air.

We sent out real little tree air fresheners. In the form of little real white spruce trees, which, actually, refresh the air. The mailing was part of a three phase mailing initiative to promote the Actros as an eco-friendly truck and the winner of the Green Truck of the Year Award.

In the first eight weeks following our mailing the number of appointments in our client service centers increased up to an astonishing 5.5 percent.