Objective:Enhance awareness of Intel server processing leadership and drive demand for the Intel Xeon platform.Concept:Just as the IT Decision Maker strives to find the optimal system configuration to provide value and increase productivity for his organization, players of Intel's Xeon RoboBrawl are tasked with configuring the best robot for victory. It's a game of optimization - a perfectly configured robot, strategically optimized with Xeon Power Boost, ensures victory.Results:Over 80% visitors from organic traffic.Average user spent 13 minutes.Played in 168 countries.Guests average 3.5 games/session.Registered users average 29 games total.