Cannes Lions
HUFAX ARTS, Taipei City / DING DING CO. / 2016
Overview
Entries
Credits
Description
The book is titled
21 stories which have taken places in 21 cities in the world. The words “Xing Shu” in Chinese is the same as a style of Chinese Calligraphy. Making the lightness of this literature book as the focus and not letting readers confused it with with the Chinese Calligraphy immediately came to my mind. I believe design is one form of writing. When the main characters’ characteristics are crafted, stories naturally flow. Taking inspirations from Chinese calligraphy?italics, the design concept gradually evolved to dismantling Chinese characters, and adding hot press printing treatment, the cover intended to deliver the message of this book “what people said”. It works in concert with the book - “where there is a city, there are people and there are stories about those people”. Be it love or other memorable stories.
Execution
The dotted lines placed on the cover and the back of the book implies conversations and words. The fluorescent green dots are intended to mirror the modern city life. As for paper selection, we chose paper with textures that gives warmth, so when readers pick up the book, they feel the warmth.
Outcome
Get a lot of people like it and buy it, and awarded.
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