Taco Bell knows that a love of melty cheese has the power to bring people together. The Burrito Melt is Taco Bell’s cheesiest burrito, designed with one person in mind, those with a serious cheese tooth. This spot celebrates the love for melty cheese in an over-the-top, exaggerated way. Through multiple vignettes we demonstrate just how strong the love for melty cheese is, by showing would-be opposing characters putting aside their differences, and coming together to celebrate the one thing that unifies them - melty, melty, and even more gloriously melty cheese.

Cheese is awesome. Melty cheese is even better.