Lively, colourful, and a little bit naughty fish. They are the protagonists of the new Yahoo! campaign. Humour and user's curiosity are used as bait in this campaign in order to transmit the personality and services of the brand.

Yahoo!fish observe and follow the user from the banner. Wait the user to approach them. This is the shared starting point for each piece. Each one of them contains a different surprise, in which humour and the user are the protagonists.