Cannes Lions
OGILVYONE, Paris / YAHOO / 2006
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Description
Yahoo! Travel is one of the most visited sections of the Yahoo! universe. It is an aggregation service for travellers which includes flights, trips, and special offers.The trips were the focus of an Ogilvy campaign to raise awareness of the service. The key benefits of Yahoo! Travel are its main differentiators, and this was the focus of our work.
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